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For this project, I rebranded Gibson Greetings, a greeting card company that began in the 1800s and at one point was the 3rd largest greeting car… Read More
For this project, I rebranded Gibson Greetings, a greeting card company that began in the 1800s and at one point was the 3rd largest greeting card company in the United States. To reflect the history of the brand, I made a 5"x7" book filled with my own handwritten typography and illustrations to make the brand feel personal. Big thanks to my instructors Hunter Wimmer and Gaston Yagmourian for their guidance. Read Less
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Gibson Greetings is a greeting card company that began in the late 1800s as a printing company. It became the third largest greeting card company in the United States, but Gibson lost business in the 1990s with the rise of online communication. Taking the Gibson Greetings core essence, which was to cherish and celebrate the personal connections people treasure most, I transformed the brand from a greeting card company to a personal connection company. Deliverables included a book series, cafe, and home store.