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For the London 2012 Olympics Sub Rosa created the GE Works Centre in King’s Cross, an immersive environment, event space, and executive meeting f… Read More
For the London 2012 Olympics Sub Rosa created the GE Works Centre in King’s Cross, an immersive environment, event space, and executive meeting facility highlighting GE’s commitment as a worldwide Olympic partner through 2020. Visitors were given a unique view into GE technology and applications that GE had deployed in and around the city of London to aid in making these games the more sustainable in history. Sub Rosa designed a variety of interactive product installations that allowed guests of GE to explore the wonder of GE's work. The Works Centre design included a high definition LED mesh on the building’s exterior, scale models, multi-touch surfaces, a holographic projection of Tower Bridge, and Constellation, a unique lighting installation visualizing realtime social media chatter about GE and the Games. The Works Centre also hosted a full schedule of events and programming, including lectures, presentations, and a fully catered hospitality suite. Read Less
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GE Works Centre
For the London 2012 Olympics Sub Rosa created the GE Works Centre in King’s Cross, an immersive environment, event space, and executive meeting facility highlighting GE’s commitment as a worldwide Olympic partner through 2020. Visitors were given a unique view into GE technology and applications that GE had deployed in and around the city of London to aid in making these games the more sustainable in history.
Sub Rosa designed a variety of interactive product installations that allowed guests of GE to explore the wonder of GE's work.

The Works Centre design included a high definition LED mesh on the building’s exterior, scale models, multi-touch surfaces, a holographic projection of Tower Bridge, and Constellation, a unique lighting installation visualizing realtime social media chatter about GE and the Games. The Works Centre also hosted a full schedule of events and programming, including lectures, presentations, and a fully catered hospitality suite.

STATISTICS
 GE Tetra Contour lights used to create the lighting installation at the Centre3,048
7,500
number of canapés served throughout the games at the GE Works Centre
10
 million tweets visualized through the Constellation
 GALLERY