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About

About

To create an event identity that represent Malaysia yet maintain corporate colours of GBGMalaysia.
Published:
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GDayX Malaysia 2013
GDayX Malaysia 2013 is a community-organized event supported by Google and organized by Google Business Group Malaysia (GBG). The GDayX experience will bring together audiences to learn, share and discuss about Google tools. 
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The Task
To create an event identity that represent Malaysia yet maintain corporate colours of GBGMalaysia. 
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The idea
The idea of this event identity combining the GBG logo and the map of Malaysia (peninsular Malaysia and east Malaysia).
 
Vector graphics based on localized elements like tourist hotspots, food, nature, transportation are used in this branding. Wau Bulan (Traditional Malay Kite) integrated with google map icon to indicate the venue of GDayX Malaysia. 
 
The idea is combining the shape of GBG logo and the map of Malaysia (peninsular Malaysia & east Malaysia). 
 
As the event located in Kuala Lumpur and Kota Kinabalu, I'm using the tourist hotspots for both places. 
And three Malaysians riding a bicycle in the middle to represent the connection. 
Wau also used as decorative elements to indicate the venue.
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Graphic Elements
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Poster
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Banner
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Photobooth
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Media
 
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Merchandising 
(Button badges are created based on android character and localized elements in Malaysia.)
 
 
 
 
Remarks:
GDayX Malaysia logo is provided by GBG Malaysia.