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  • Gatorade with Usain Bolt

  • To be a bolt it's not a gift from heaven.
  • Any bolt had hit the whole world before.
    For the first time the world saw a man running the 100 meters in 9''58.
  • Any bolt was so attracted from metal before.
    Winner of 7 gold metals in 5 years.
  • Some bolts are destined not to run down.
    World record at Beijing followed by two other world records at Berlin in 100 and 200 meters.
  • Copywriter: Monica Carallo
    Art Director: Francesco Pedrazzini