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Campagna multisoggetto per ill settimanale de La Gazzetta dello Sport, Sportweek, per celebrare l'unione tra Gatorade e il campione del mondo Usa… Read More
Campagna multisoggetto per ill settimanale de La Gazzetta dello Sport, Sportweek, per celebrare l'unione tra Gatorade e il campione del mondo Usain Bolt. A multi-subject campaign for the sport weekly magazine of La Gazzetta dello Sport, Sportweek, to celebrate the partnership among Gatorade and the world champion Usain Bolt. Read Less
Published:
Gatorade with Usain Bolt

To be a bolt it's not a gift from heaven.
Any bolt had hit the whole world before.
For the first time the world saw a man running the 100 meters in 9''58.
Any bolt was so attracted from metal before.
Winner of 7 gold metals in 5 years.
Some bolts are destined not to run down.
World record at Beijing followed by two other world records at Berlin in 100 and 200 meters.
Copywriter: Monica Carallo
Art Director: Francesco Pedrazzini