This graphic concept would be used in several packaging. 23 g, 100 g, and the Multipacks, so we decided to beging designing the concept to the very smaller package in the family. The 23 g, because is the one who you can purchase by individual to eat. We need to make this one very special and very attractive.
The Nestlé's request was to stand out that this kind of Galak is an innovation. A new product very different from the regular Galak, but part of the family. I made my concepts thinking about gathering 50% of new elements, and 50% of Regular Galak Brand Elements.