Fyra Campaign
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CGI and postproduction: Souverein Weesp Photography: Ebo Fraterman @ Unit C.M.A. Agency: Havas Worldwide Brussels Art Director: Nam Simonis Paint… Read More
CGI and postproduction: Souverein Weesp Photography: Ebo Fraterman @ Unit C.M.A. Agency: Havas Worldwide Brussels Art Director: Nam Simonis Paint Artist: Fransizka Loeding Campaign for the new Fyra high speed trains that travel between Belgium and the Netherlands. The effect to be created was that of a Fyra train driving very fast through a puddle of paint, spraying the specific areas/objects. The paint effect was created by combining different techniques, including CG paint, real photographed paint and illustration. All the paint and models were photographed in our own studio. The Fyra train was completely created in 3D. Read Less
Published:
CGI and postproduction: Souverein Weesp
Photography: Ebo Fraterman @ Unit C.M.A.
Agency: Havas Worldwide Brussels
Art Director: Nam Simonis
Paint Artist: Fransizka Loeding
 
Campaign for the new Fyra high speed trains that travel between Belgium and the Netherlands. The effect to be created was that of a Fyra train driving very fast through a puddle of paint, spraying the specific areas/objects.
 
The paint effect was created by combining different techniques, including CG paint (created by using geometry as well as displacement mappings), real photographed paint and illustration. All the paint and models were photographed in our own studio.
 
The Fyra train was completely created in 3D. 
main visual "Amsterdam"
close-up
3D view (geometry was rendered with displacement mappings to create the paint)
main visual "Couple"
close-up
3D view (geometry was rendered with displacement mappings to create the paint)
main visual "Museum"
close-up
3D view
main visual "Agenda"
3D render of the train that was used in the various visuals
close-up
close-up
3D view
3D view
Fyra photoshoot in progress @ Souverein Studio
Fyra photoshoot in progress @ Souverein Studio
Fyra photoshoot in progress @ Souverein Studio
Fyra photoshoot in progress @ Souverein Studio
Fyra photoshoot in progress @ Souverein Studio
Fyra photoshoot in progress @ Souverein Studio
Fyra photoshoot in progress @ Souverein Studio
Fyra photoshoot in progress @ Souverein Studio
Fyra photoshoot in progress @ Souverein Studio
 
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