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About

Fyndig helps companies better manage the creation, production, and distribution of branded materials across a field of multiple users. The proces… Read More
Fyndig helps companies better manage the creation, production, and distribution of branded materials across a field of multiple users. The process is highly customizable and depends on endless variables. It comes across as complex and confusing, so we introduced a brand strategy using clarity and a simple two-color palette. Read Less
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Fyndig
Bringing clarity to a complex process
Fyndig is a provider of Marketing Execution Technology that helps companies better manage the creation, production, and distribution of branded materials across a field of multiple users. The process is customized for each customer depending on endless variables and can come across as complex and confusing.

I designed a direct and clean brand strategy using a two-color palette to visually define Fyndig's process. The logo mimics a dictionary word begging to be defined. An icon system inspired by Fyndig’s key benefits was created to categorize their capabilities.
Fyndig is Swedish for clever, resourceful, and inventive. These attributes are used to define it's service on the pocket folder.
The company icons are a clean, simple, and visual way to communicate the Fyndig process and core benefits. Their style reinforces the Fyndig brand which is all about streamlined efficiency
Playful and direct copy writing was utilized to reinforce Fyndig's ease of use.
The sales inserts use a clear and concise approach to highlight the Fyndig benefits and processes.