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Future-Ready Protection
Roger Baran
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HEADLINE: God created the armpit. We are fixing his mistake with science.
HEADLINE: If you don't appreciate a deodorant with high thermal stability, talk to an eskimo's wife.
HEADLINE: No humanoids were actually harmed in testing this product for adrenaline response.
HEADLINE: If you think a deodorant that works at zero gravity is useless, you obviously never sniffed an astronaut's armpit.
CREATING THE FUTURE - A MAKING OF
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Future-Ready Protection
697
17.4k
68
Published:
October 5th 2009
Roger Baran
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Roger Baran
San Francisco, CA, USA
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Future-Ready Protection
A global project for the launching of the new Rexona Men Absolute protection. The execution of this campaign took 14 months and spent almost 7 mi
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697
17.4k
68
Published:
October 5th 2009
Creative Fields
Copywriting
Animation
copywriter
conceptual artist
future
interactive
Viral
Viral Advertising
3-D
Copyright Info
Attribution, Non-commercial
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Report