Future-Ready Protection
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A global project for the launching of the new Rexona Men Absolute protection. The execution of this campaign took 14 months and spent almost 7 mi… Read More
A global project for the launching of the new Rexona Men Absolute protection. The execution of this campaign took 14 months and spent almost 7 million dollars. It involved vendors and clients in almost a dozen countries and was seen in more than 30 countries. Rexona is the biggest selling deodorant brand, and it's known also as Degree (US), Shield (AUS) and Sure (UK). Read Less
Published:

HEADLINE: God created the armpit. We are fixing his mistake with science.



HEADLINE: If you don't appreciate a deodorant with high thermal stability, talk to an eskimo's wife.



HEADLINE: No humanoids were actually harmed in testing this product for adrenaline response.



HEADLINE: If you think a deodorant that works at zero gravity is useless, you obviously never sniffed an astronaut's armpit.



CREATING THE FUTURE - A MAKING OF