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About

About

Season advertising campaign that incorporated print, online, and on-air into one sync'd campaign.
Published:
Future Weapons
Print & Online
ACCESS GRANTED became the central idea in this highly successful campaign than ran across on-air, online, outdoor, and print media. The initial print ads used thermal paper that would reveal a 6 digit code (premiere date) when you pressed your finger against it. That code, when entered at www.readyaimfuture.com would provide exclusive access to the Future Weapons website. The Pappas Group helped synergize the online experience. To date, this campaign is the benchmark at Discovery for 360º success.

Ambient
Worked with Art of 3 Points Blue to create the bullet hole posters. The posters, along with video bus shelter using blue tooth technology were posted throughout the city of New York.