The concept involved the competition mascot (who I have since christened Smuggy) sitting on a throne with references to over 30 famous advertising campaigns built into it. See how many you recognise!
Since the final poster needed to be printed at A0 size at 300 dpi, every element had to be created at a very high level of detail. Thanks to:
Marcelo Jr for additional 3D
Garagefarm for rendering services