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Fuji Bikes Giro d'Italia Campaign For the 2011 Giro d'Italia, Fuji Bikes planned a print and web campaign to promote their Pro Tour team Geox-TM… Read More
Fuji Bikes Giro d'Italia Campaign For the 2011 Giro d'Italia, Fuji Bikes planned a print and web campaign to promote their Pro Tour team Geox-TMC. Materials included a print ad, blog skin, website visuals, web ads, and apparel. Two primary taglines were used in this campaign, "Toughest Giro Ever" —which was a comment on the high number of mountain climb stages — and "The Ultimate Test for Man & Machine." Read Less
Published:
Print ad that ran in Velo News and ROAD magazine.
Skin for team blog that was hosted at fujibikes.com.
Active during team training and event period.
Fujibikes.com feature image announcing race coverage.
Rotating feature image and static secondary image link to team blog.
Fujibikes.com updated feature image during key race moments.
 
Web ad.
Web ad.
 
Web ad.
 
Web ad.
T-shirt for staff. Worn at team events in Italy post-race.