Fuggles Beer identity

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  • FUGGLES BEER
    2nd year University branding project
     
     
    Fuggle is a kind of English hop. This project was to create a beer / ale that represents Wolverhampton or the Black Country and we have complete control over the name and style of the brewery.
     
    My idea was steampunk beer and used grungy textures to contrast with the usual polished image of beer identities.
  • Beermat
  • Bottle packaging
  • Bottlecap
  • Beer pump
  • Bottle opener
  • Clothing - merchandise