Fruit pouch

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  • Structural packaging design for Albert Heijn
  • For retailer AlbertHeijn in The Netherlands a new concept was developed. Pouches filled with delicious fruit purees: rasberries, mango and strawberry! The 100% fruit products are kept fresh with an HPP preservation technique, keeping all nutritional value and flavor but extending shelf life to two weeks. The packaging concept is based on a pouch that resembles a piece of fruit: you squeeze the fruit and all of its delicious contents comes out! The carton clip iedentifies the product and brand and is also used to create multi-packs.