Frozen Planet | Multimedia Station for Program Launch
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The objective was to recreate a polar environment at Plaza San Martin to present the launch of Discovery Channel's "Frozen Planet" with a week lo… Read More
The objective was to recreate a polar environment at Plaza San Martin to present the launch of Discovery Channel's "Frozen Planet" with a week long event that would let visitors enjoy the Frozen Planet Experience. Read Less
Published:
@ Fun Marketing | North ChampĀ 
www.funmarketing.com.ar


Location: Plaza San Martin, Buenos Aires


The Brief:
Recreate a polar environment at Plaza San Martin to present the launch of Discovery Channel's "Frozen Planet" with a week long event that would let visitors enjoy the Frozen Planet Experience.


Execution:
Using a bright HD LED screen inside a giant inflatable igloo we created a space that not only let visitors experience the show on site but we also created an exterior environment with artificial snow, iceberg like structures and very lifelike animals that allowed for a more Hands-On experience. In addition to the polar area, we included 10 double sided image banners along the paths leading to the igloo with some amazing imagery from the show.


The Project was a team effort organized by the team at Fun Marketing in which my role was that of head production designer.