For this brief each class member had to work in pairs and, I was paired up with Tom Baker. Each pair were given a brand to work with. Tom and I, where given the frozen food company Birds Eye to work with as a brand. For the brief we had to regard the brand values of the company and create a new product for that company, that would composite all the companies existing brand values. This was to show that we really understood the brand we where given to work with. Not only that but we had to stretch it as far as one could whilst still feeling real (think Virgin going from CD's to airlines and holidays). Birds Eyes brand values were as follows:
Due to these brand values and some research we came up with the idea of organ donation and because of new technology based in Japan. It is now possible to fast freeze organs without damaging the tissues cells, by using magnets to vibrate the water particles stopping them from forming ice crystals. This would then stop the waste of donated organs as they only have a life span of 4-5 hours. By freezing them they could be kept longer, matched up with patience more accurately and flown all around the world. This would completely eradicate the waiting lists of the NHS in the UK alone.