Add to Collection
Tools Used

Tools

About

About

Brand Identity project for Paul Kirtley at Frontier Bushcraft.
Published:
THE BRAND-MARK ‘ROUNDEL’ CONSISTS OF FOUR CONCENTRIC STYLISED CIRCLES.

THESE REPRESENT 4 SEPARATE IDEAS:
- 4 BASIC ENVIRONMENTAL ELEMENTS
- 4 ANNUAL SEASONS
- CROSS-SECTION OF 4 CONCENTRIC TREE CIRCLES
- 4 TOPOGRAPHIC MARKINGS

ALL OF THESE IDEAS REPRESENT CORE PRINCIPLES OF MASTERING MANY COMPREHENSIVE BUSH-CRAFT SKILLS AND PRINCIPLES.

OVERALLTHE BRAND-MARK ICON IS DESIGNED TO MIRROR THE CROSS-SECTION APPEARANCE OF ROCK STRATIFICATION. IN BASIC TERMS - BEING OF THE LAND AND MADE FROM THE LAND, OVER MILLIONS OF YEARS. THESE INTERESTING SHAPES HOLD MUCH INFORMATION ABOUT THE EARTH WE LIVE IN AND HOW IT HAS CHANGED OVER MANY MILLENIA.
 
READING THESE COLOURFUL RINGS, PETROLOGY & GEOLOGY CAN DETERMINE MANY KEY PEICES OF INFORMATION ABOUT THE IGNEOUS, SEDIMENTARY AND METAMORPHIC ROCKS TO BE FOUND ALL AROUND US - REVEALING HOW THE LAND WE INHABIT TODAY WAS FORMED AND DEVELOPED.

THIS ABILITY TO READ, DECODE AND DECIPHER THE NATURAL ELEMENTS, SEASONS, LAND FORMATIONS AND TOPOGRAPHY AROUND US, FORMS ONE OF THE MOST VITAL PILLARS OF BUSH-CRAFT SKILLS AND KNOWLEDGE.

THE FOUR BASIC ENVIRONMENTAL ELEMENTS (EARTH, AIR WATER & FIRE)
As with much of all bush-craft practiced anywhere in the world in any location the natural elements must be understood, respected, and utilised to survive and thrive.

A comprehensive understanding of all these elements is essential for any expert in this field. Without this knowledge all the equipment, clothing, tools and practices would be of little use in the most extreme of conditions.

THE FOUR SEASONS
A common element anywhere in the world. Adding another facet of understanding which all bush-craft must respond to and adapt with.

Diverse and ever-changing, depending on where in the world you might be, in the most extreme of cases responding well and understanding these seasonal changes could be, in the extreme - the very difference between survival or not.

At the very least a comprehensive knowledge of how the seasons effect ones environment does give you the ability to take advantage of what positives each season brings - in terms of weather conditions,flora, fauna, food and temperature changes.

TREE CIRCLE CROSS-SECTION
Using the representation of tree rings also illustrates another key attribute of bush-craft skills - the ability to read nature and the environment and know what that means in relation to everything around you. How to take advantage of it and use it to ones advantage.

TOPOGRAPHIC MARKINGS
Finally topographic rings - another necessary factor in mastering bush-craft skills. As knowing where you are within the landscape is paramount. In relation to the high ground, low lands, where is water  and, most importantly which is the best direction to progress.

Not only having the skills to sucessfully read all kinds of maps, but also be able to look at the landscape around you and read its features and natural attributes to maximise your journey through it.

David E. Clegg, 2011