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This year's campaign for Company Parties at Gröna Lund puts the guest's own metamorphosis in focus. We wanted to show how you can go from office … Read More
This year's campaign for Company Parties at Gröna Lund puts the guest's own metamorphosis in focus. We wanted to show how you can go from office drag to party wag in a fun and simple way. By exploiting the user's own curiosity, we let them interactively 'pull' out the ad's message for themselves. Read Less
Published:
From Office Zero to Party Hero
Gröna Lund (an Amusement Park in Sweden)
This year's campaign for Company Parties at Gröna Lund puts the guest's own metamorphosis in focus. We wanted to show how you can go from office drag to party wag in a fun and simple  way. By exploiting the user's own curiosity, we let them interactively 'pull' out the ad's message for themselves.
Text in the case movie: How do you get a respectable office square to transform into a party animal and loosen up together with his or her colleagues at the office party at Gröna Lund? We let them try for themselves, and experience the transformation right out to their fingertips.