Frøystad+Klock
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About

About

An identity for furniture designers Frøystad + Klock, inspired by scandinavian design traditions and their clever use of materials.
Published:
Frøystad+Klock

Identity
2010
A small identity for furniture designers Frøystad+Klock, inspired by scandinavian design traditions and their clever use of materials. A stripped down minimalistic approach is ensured by focusing on details in the wordmark like the plus, Ø and O, and the way they stand together. Twelve photos of different materials were teamed up with colored paper to separate the two designers. This also allows flexibility, each element can be shown a number of ways, within the same strict setup.