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About

Project carried out for Freson de Palos through the agency Cicero, directed by Ivan Mena Date: February 2013 Length: 20 seconds Format: 720p
Published:
Freson de Palos wanted to make a spot where they stressed the love and dedication that characterizes the production of their fruit. The 3D setting that we can see in the video was created on the basis of a collection of photographies. To further intensify the effect of a very realistic sequence, natural textures were introduced and lights were processed during the postproduction phase. By the animation of certain objects in the room, the spot conveys sensations of warmth and a familiar atmosphere.
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Fresón de Palos quiso realizar un spot donde destacase la dedicación y el cariño con el que producen su fruta. Partiendo de un set de fotografías, se desarrolló una infoarquitectura que dio lugar a un entorno 3D completamente realista.  Además, se crearon texturas naturales que cobran gran protagonismo y se ensalzan con el tratamiento de la iluminación durante la fase de postproducción. Al animar ciertos elementos de la habitación, el spot transmite sensaciones de calidez y una atmósfera familiar. 

CREDITS

Brand: Freson de Palos
Agency: Cicero marketing y comunicación
Director: Ivan Mena Tinoco
Music: Aimar Molero
Whiteline: 3D, Motion Graphics, Postproduction