Freshpak "Naturally"

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  • Freshpak Tea
  • I directed this commercial in 2008 while at Masters & Savant. The process was interesting as the entire animation¬†(a combination of 3D and cell animation) was first done in black and white line work before the tea leave application started. Each frame was painted with glue on paper, covered with tea leaves, left to dry, and shot frame by frame to create the final sequence.
  • Agency: Fox P2
    Director: Christiaan Venter
    Design: Christiaan Venter
    Animation: Alexander Gilfillan  (Masters & Savant)