Fresh Arrivals Window Display-Planet Sports, Delhi
1025
21
0
Add to Collection
About

About

As a Visual Merchandiser, we have limited budgets and re-sources and thus, we first try to manipulate the existing materials only to get the desi… Read More
As a Visual Merchandiser, we have limited budgets and re-sources and thus, we first try to manipulate the existing materials only to get the desired output. Later if things or props are not possible in the respective materials, we source them out or look out for various other options. The materials used in these windows are MDF, Metal, Acrylic and wood. These are very basic material and are available with most of the related vendors. Costs are minimal and can be adopted as per requirement is visualized color and forms. Read Less
Published:
Fresh Arrival Windows
Planet Sports, Vasant Kunj, New Delhi | Sep 2011
The brief is provided by the team category andmarketing collectively. The brief was simple and succinct to highlight theFALL’11 New Arrivals. The creative interpretation was that any ‘New’ will behighlighted by many other retailers, thus, let’s change the term from ‘New’ to‘Fresh’; moreover, carrying on the ‘Fresh’ theme relates directly to the earlymornings where you can see many people enjoying the freshness of the mornings whileenergizing oneself by walking, jogging, exercising, meditating, doing yoga, andso on. Since Planet Sports is all about  multi retail outlet for Sports &Equipments as well as Lifestyle merchandise, the morning ‘Jogging’ and ‘StayingFit’ as a theme was adopted under the larger premise of ‘Freshness’.