Fresh Arrival Windows
Planet Sports, Vasant Kunj, New Delhi | Sep 2011
Planet Sports, Vasant Kunj, New Delhi | Sep 2011
The brief is provided by the team category andmarketing collectively. The brief was simple and succinct to highlight theFALL’11 New Arrivals. The creative interpretation was that any ‘New’ will behighlighted by many other retailers, thus, let’s change the term from ‘New’ to‘Fresh’; moreover, carrying on the ‘Fresh’ theme relates directly to the earlymornings where you can see many people enjoying the freshness of the mornings whileenergizing oneself by walking, jogging, exercising, meditating, doing yoga, andso on. Since Planet Sports is all about multi retail outlet for Sports &Equipments as well as Lifestyle merchandise, the morning ‘Jogging’ and ‘StayingFit’ as a theme was adopted under the larger premise of ‘Freshness’.
