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About

This is a series of ads created to introduce Freitag bags to the American market and appeal to a mid to upscale market.
Published:
Freitag Ad Series
Final for Graphic Design Studio 3
A series of ads created to introduce Freitag bags to the American market.  The bags are made of recycled materials: truck tarps, seat belts and bike tires.  My aim was to appeal to an upscale market and create something that would be editorial, to be placed in fashion and/or design magazines. 

I'm still working on refining the headlines/copy and last two ads so they are more cohesive.

I do not own any rights to the images used.  All images are from the Frietag website: www.freitag.ch.