Freia Melkesjokolade is the biggest chocolate brand in Norway and well loved - it is often called "et lite stykke norge" or "a little piece of Norway".
The brand icon, the 200g tablet, leads the Freia tablet portfolio. As market leader it is important to stay revitalized and relevant to the consumer and fight back increasing competition. Through research we saw there was a disconnect between how people thought the remembered this quite iconic brand and how it really looked. To bridge this gap. SDG found a solution which strengthened the brand and helped revitalise the portfolio.