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About

About

Dirol Senses launch campaign
Published:
Dirol Senses Freezelight experience
Digital work devoted to the launch of the new chewing gum
www.dirolsenses.ru
bigger:  http://bit.ly/jPpekx



Brief

To launch the new chewing gum Dirol Senses in the most amazing digital way.

Target au
dience
Everyone who enjoy chewing.

Brand equity
Release your senses

Approach
We offer people to create their own freezelight music show they can record and share. Each pack color code got its own freezelight color and the electronic track. Everything you need is to switch your webcam on and move with hand holding the pack. So you can impress not only your sence of taste but also vision and hearing.

Result in 7 weeks
163 000 unique visitors. 
14 500 videos recorded.
1250 sent for the competition.
The new ultimate experience is associated with Dirol Senses.


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Credits:
Saatchi Russia
CR Stuart Robinson, AD Aleksander Bazhenov, CW Tanya Moseeva
Digital Producer: Yury Marin, Anna Chaplygina
Account team: Olga Staritchenko, Ia Janjgawa, Evgenia Koroleva