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We repositioned the specialist allergen brand to connect with a mainstream audience. We developed their philosophy (honest, nutritious and free) … Read More
We repositioned the specialist allergen brand to connect with a mainstream audience. We developed their philosophy (honest, nutritious and free) and expressed their story through an engaging identity and tone of voice. We created a design strategy that worked hard instore and across all touchpoints. Read Less
Published:
Freedom Foods
Brand Identity and Packaging
We repositioned the specialist allergen brand to connect with a mainstream audience. Our solution was developing their philosophy (honest, nutritious and free) and expressing their story through an engaging identity. We created a design strategy that worked hard instore and across all touchpoints.