Freddy Fyffes Branding
Freddy Fyffes is the children’s banana character offering from Fyffes. He appears on packs of small bananas – specially selected for children and just the right size to fit into a school lunchbox. Through Freddy, Fyffes hope to make the banana more appealing and to encourage youngsters towards their 5-a-day. The original brand which was designed in the 1990s was in need of a refresh and needed to be less flat.
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