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About

About

Named in honor of the leader, Franky Spencer Training is a small business that works with their clients to implement a specific training strategy… Read More
Named in honor of the leader, Franky Spencer Training is a small business that works with their clients to implement a specific training strategy in order to inspire people to successfully reach their fitness goals. Read Less
Published:
FST

PROJECT:
BrandLIte
PRINCIPLE OFFICE:
Dubai, UAE
PROJECT PARTNER:
RANSON

DESCRIPTION
Named in honor of the leader, Franky Spencer Training is a small business that works with their clients to implement a specific training strategy in order to inspire people to successfully reach their fitness goals.

GUIDING PRINCIPLE
Passion

CREATIVE CONCEPT
Inspired by the idea of reaching goals and targets, the marque for the brand is a play on the letters F, S and T, and the health graph that one would see on any equipment. We begin below par, and raise our game to reach the highest degree of fitness through our own passion and dedication.
The photography and supportive graphic styles help convey the inner strength required to reach those touch ambitions.
The series of "Franky Says" objects was started in order to bring some humor to the intense experience: Franky is a fountain of information, and it goes without saying that if you do what "Frankysays", you are sure to find success.