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Girvin's beverage brand team partnered with Foundry Brands, a newly-founded beverage brand management group, legacy-empowered from VinCor and Mar… Read More
Girvin's beverage brand team partnered with Foundry Brands, a newly-founded beverage brand management group, legacy-empowered from VinCor and Mark Anthony Group, to support the brand-building of a new offering: vodka in an alliance with the classic tomato-based refresher, for a launch move across Canada and a boost into the United States. With an existing audience for the classic, spiced-flavor message of Frank's, combined with a new flavor crossover with vodka for the foundational "Bloody Mary." Girvin's team created opening innovation studies, consumer research and audience-testing and supported the release into multiple SKUs, launched into the Liquor Control Board System of Canada, and soon to be launched and distributed in the United States. Read Less
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