Add to Collection
About

About

Rebrand and full system design for a local family-owned hardware store in Stevens Point, WI. Friendly, reliable and recognizable are all importan… Read More
Rebrand and full system design for a local family-owned hardware store in Stevens Point, WI. Friendly, reliable and recognizable are all important to the Frank's brand, so expressing these feelings were necessary throughout. Bringing in a weathered wood image expressed the feeling that this company is very down to earth and has been around for a while. Overall, the brand is simple yet conveys a comforting message. Read Less
Published: