I tried to design this booklet as more than just photos with a description. I made it into a concept piece. I took a quote from Gehry that went something like 'don't try to be me, be yourself.' I made the smaller book inside fit so that when you open it, it says, Be yourself but when you start flipping it says Be me. When you are done with the inside bookelet it says, don't try to be me. I felt like this added a little something extra to a piece.