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The new year triggered Fox Sports’ search for a fresh, new look for NASCAR on Fox. We were absolutely honored, and excited, when their team reque… Read More
The new year triggered Fox Sports’ search for a fresh, new look for NASCAR on Fox. We were absolutely honored, and excited, when their team requested a pitch from us. The creative challenge was to interpret the legacy and spirit of the Fox Sports/NASCAR brand into a dynamic, graphic solution driven by bespoke typography and motion. We ultimately devised a multi-dimensional treatment that captures the power, unpredictability, grace and beauty of NASCAR. Read Less
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Fox Sports / NASCAR

The new year triggered Fox Sports’ search for a fresh, new look for NASCAR on Fox. We were absolutely honored, and excited, when their team requested a pitch from us. The creative challenge was to interpret the legacy and spirit of the Fox Sports/NASCAR brand into a dynamic, graphic solution driven by bespoke typography and motion. We ultimately devised a multi-dimensional treatment that captures the power, unpredictability, grace and beauty of NASCAR.
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