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About

About

TV Broadcast for Fox Sports 1
Published:
FOX SPORTS 1
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Client: Fox Sports 1
Prod. Company: Toch Studio 
Skills: Creative art direction
 
It took us some time to define how could we use the logo to create the spots, until we realized FS1 logo evokes a tunnel. So we could easily imagine a 3D spiral going into deep, from one end to the smallest one, a spiral that would be personalized for each of the 9 spots; one for each of the sports. All spots have the same structure. We can see the wood pieces of the basket ground been expelled, forming and unwinding the specific streamer for every sport (and network), wood land for basket, green land for soccer and football, etc. Camera moves madly following the trace, every sport, and of course, every spot, have a different camera shot, speed, cut editing, and movement. Besides, we built a logo formed with all kink of playgrounds components and roads, symbolizing the whole Fox Sports 1 world.
SPLASH
GENERIC SPOT
BASKET SPOT