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About

Art direcion for pitch about F1.
Published:
Client: Antena 3 
Prod. Company: Toch Studio 
Skills: Creative art direction
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We wanted to show a part of the F1 different from the race, the obvious one. So we decided to start our video a while before, to see the pilot not only during the season, but to watch him also while he gets ready for therace and gets his car ready too. The pilot goes along a hallway and, when he is about to reach the end, the lights suddenly open and we get to see the car. The car is made of steel so we can see the perfect match between the man and the machine. Afterwards the pilot crosses the pitch lane and runs till the finish line.