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For this project at AMP, I was asked to design a map and interactive board for the proposed event for Ford Motor Company. We were pitching a even… Read More
For this project at AMP, I was asked to design a map and interactive board for the proposed event for Ford Motor Company. We were pitching a event that would showcase all of the interesting and best-selling aspects of the cars Ford provides. Consumers would be able to interact with the smart table to learn about specific aspects of the car classes by moving the car of choice over the special points on the map. Not only would it be interactive, but it would show the hands on experience working with Ford, and it would also show the benefits of driving their cars of interest if they were to buy one after the New England Road Trip Road Show. Read Less
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AMP Agency Ford Pitch
Interactive Table for "New England Road Trip Road Show"
For this project at AMP, I was asked to design a map and interactive board for the proposed event for Ford Motor Company. We were pitching a event that would showcase all of the interesting and best-selling aspects of the cars Ford provides. Consumers would be able to interact with the smart table to learn about specific aspects of the car classes by moving the car of choice over the special points on the map. Not only would it be interactive, but it would show the hands on experience working with Ford, and it would also show the benefits of driving their cars of interest if they were to buy one after the New England Road Trip Road Show.
Overhead view of the table. Users are able to slide the cars over certain points on the map. Once they get to a designated location, bubbles will appear with videos, pictures, and information regarding how the car applies to that specific point. A gas station shows fuel economy, a wrench shows regular upkeep and maintenance, etc.
Consumers moving their cars over the board.
The  board design.
When a car would reach a point on the map: call outs come out from the car talking about applicable aspects of the car in relation to the point on the map.
When interacted with a person can have a video come up to show more information about how something works. In this case the informational video of how the hybrid of this vehicle works.