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Style guide, product vision, and theme art for the Ford Trucks licensing program with core art and two focused theme art groups.
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Style guide, product vision, and theme art for the Ford Trucks licensing program with core art and two focused theme art groups.
 
Few automotive slogans have the impact and recognition of “Built Ford Tough.” Our objective was to create a licensing style guide that celebrated Ford Trucks' heritage and popularity. We asked ourselves, “What activities would hard-core consumers do in their Ford Trucks?” This led to the development of the “Outdoor Life” collection, which celebrates hunting and fishing. And when one of our designers found a picture of his grandfather next to an old Ford Truck with a vintage graphic on its door, we were inspired to create another collection dubbed, “Vintage Working Man.”