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Together with JWT Argentina we developed Ford´s digital and mobile strategy. In this case the challenge was to launch the client into the mobile … Read More
Together with JWT Argentina we developed Ford´s digital and mobile strategy. In this case the challenge was to launch the client into the mobile world, covering different needs and being very overbroad as regards both, platforms and devices. We developed an App that works as a live newsfeed about the brand. The app also includes a video-streaming section called Ford Live as well as integration with social networks and direct links to other apps of Ford´s digital ecosystem. The app also counts with a geo-location tool, which helps you find the place where you parked your car. This App is available for IOS, Android and Blackberry. Read Less
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