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Powered by you - TV, print and social media campaign for Ford of Canada.
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Ford - Powered by You
CD/AD/COPY - Bruce MckayDancers - PolobolousVoice talent - Keifer Sutherland
Powered by You - Creative Case Study
Behind the scenes look at the making of the Human Car campaign
Powered by You - The making of the TV commercialBehind the scenes look at the making of the Human Car TV commercial
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The Pilobolous dance companyB&W photography by Oreon Mounter
Ok, let's sort out how we're going to do this
Constructions day 1
Dancers aren't use to working with car parts
Cramping up
The 'Edge' needs some work on the front end
The choreography between formations was as critical as the shapes themselves
rehearsing the break outs
Sorting out nuances
ME: Hey, this is actually working
Hmmmm. Don't know about that take.
Agency and client team in (non) action
A happy and transfixed client (David Greenberg) on my shoulder