Add to Collection


Ford Figo Trend TVC
April 2012. These are two very playful and upbeat car commercials that, with some free reign from agency, developed into this friendly storybook environment. I got to explore some interesting landscapes and characters and thanks to a good team of animators and artists pulled it off. There was also a lot of preliminary concept work that went into this, pages and pages of painstaking thinking with pencil on paper, and it paid off.
Agency: JWT 
Client: Ford 
Agency Producer: Angela Engelke 
Creative Director: Paul Strappini 
Art Director: Bronwynne Evans
Copywriter: Kirsty Deall 

Animation Studio: Luma
Director: Johan Scheepers
Modelling/Texturing: Christophe Leyder, Angie Fletcher, Brendon Goosen, Thezi Ndlazi, Brendan Noeth
Illustrators: Brendan Noeth, Ndumiso Nyoni
Character Development: Johan Scheepers
Animators: Wesley Waller, Martin Sen, Thezi Ndlazi, Christophe Leyder, Angie Fletcher
Lighting: Christophe Leyder, Brendan Noeth
Compositing: Chris Wieffering
Producer: Nono Mofokeng
Storyboards: Johan Scheepers
Audio and Final Mix: Steve Gounaris
Some conseptual work will follow soon...