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In order to complement Ford´s digital ecosystem, together with JWT Argentina, we are working on the adaptation of Ford´s commercial content into … Read More
In order to complement Ford´s digital ecosystem, together with JWT Argentina, we are working on the adaptation of Ford´s commercial content into a single app, which will be available for tablet devices. Taking advantage of the possibilities offered by tablet devices, we took all visual and digital productions of Ford´s products as key points for developing navigation logic as well as a common iconography, which changes or remains depending the importance of the product. Interaction with social networks and web links, are also an important complement of Ford Argentina Sourcebook. The result of gathering all of the brand´s content into a same place, is a virtual library from where you can download sourcebooks and catalogues of Ford´s vehicles with an amazing visual quality. The App is available for IOS and Android tablets. Read Less
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