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Challenge Events, forums and summits are an important part of Forbes’ outreach to advertisers, business leaders and media professionals. As part … Read More
Challenge Events, forums and summits are an important part of Forbes’ outreach to advertisers, business leaders and media professionals. As part of their new brand awareness campaign, we were asked to produce a low-budget collateral execution for them to distribute during these gatherings. Idea Some of the biggest and most famous business, art and technology breakthroughs have initially been scrawled on a simple scrap of paper. So we decided to create a series of ‘idea-ready’ napkins that both carry the new campaign message and also give attendees something they can scribble their own world-changing thoughts on. Read Less
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