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In October of 2011, Sub Rosa launched GE's For Women By Women initiative – aimed at increasing knowledge, awareness, and treatment of breast canc… Read More
In October of 2011, Sub Rosa launched GE's For Women By Women initiative – aimed at increasing knowledge, awareness, and treatment of breast cancer while furthering GE's commitment to women's health. With a curated roster of collaborators including IDEO, Susan G. Komen, The Mayo Clinic, and a variety of other commercial and institutional partners, we conducted a month-long campaign to re-imagine the mammography experience. This effort brought together women patients, doctors, designers, engineers, and cancer survivors to work in concert to explore and evolve the mammography experience, as well as the general design and experiential approach to women’s health. The resultant output from this effort established GE’s long-term investment in the field and helped chart a course for innovation and progress for years to come. Read Less
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For Women By Women 
GE
In October of 2011, Sub Rosa launched GE's For Women By Women initiative – aimed at increasing knowledge, awareness, and treatment of breast cancer while furthering GE's commitment to women's health. With a curated roster of collaborators including IDEO, Susan G. Komen, The Mayo Clinic, and a variety of other commercial and institutional partners, we conducted a month-long campaign to re-imagine the mammography experience. This effort brought together women patients, doctors, designers, engineers, and cancer survivors to work in concert to explore and evolve the mammography experience, as well as the general design and experiential approach to women’s health. The resultant output from this effort established GE’s long-term investment in the field and helped chart a course for innovation and progress for years to come.
STATISTICS
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12
world class design panelists working with GE to redesign the experience
GALLERY