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About

About

Complete identity and creative direction for international culinary resource and online food journal, Food&. A project designed and co-founded by… Read More
Complete identity and creative direction for international culinary resource and online food journal, Food&. A project designed and co-founded by Passport. Read Less
Published:
Food&
 
Branding, Web Design, Print Design & Creative Direction.
Food& is a collaborative project established in Summer 2013 to set up a new culinary resource and online food journal. The website documents and promotes food-based stories, creating an international platform that allows talented individuals, creatives, cooks and makers to collaborate and share their skills and stories with the world.

As co-founders of the project, Passport have developed the brand identity, designed the website, created a range of printed promotional material and worked on the creative direction of a launch event. The branding uses interlocking letterforms to subtly communicate a sense of sharing and collaboration whilst the line that follows the ampersand simply indicates that the project is about more than food.... but also photography, stories, gatherings.
 
 
Credits.
Refresh Interactive (Web Development)
Liz Ibbotson (Recipe Book Illustrations)
Lord Whitney, Passport, Food& (Launch Event Creative Direction)
Lord Whitney (Launch Event Styling)
Victoria Harley (Launch Event Photography)
Image Credit — Jelito De Leon
Branding
Website — Design by Passport. Build by Refresh Interactive.
Image Credit — Emiko Davies
Recipe Books & Promotional Postcards
Image Credit —  Joe Gomez
Launch Event Menus, Itineraries  & Promotion.
Image Credits — (Left) Jelito De Leon / (Right) Nathan Michael
Image Credit — Zio & Sons
Launch Event — Creative Direction by Lord Whitney, Passport, Ross Featherstone & Katy Lanceley. 
Styling by Lord WhitneyPhotography by Victoria Harley.