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Just recently, the winged object in WestJet’s logo icon really registered with me for some reason, even though I had seen the branding thousands … Read More
Just recently, the winged object in WestJet’s logo icon really registered with me for some reason, even though I had seen the branding thousands of times before. I created this short bumper-like animation to communicate the feeling of forward motion. Read Less
Published:
Flying WestJets Iconomy Class

Just recently, the winged object in WestJet's logo icon really registered with me for some reason, even though I had seen the branding thousands of times before.

I created this short bumper-like animation to communicate the feeling of forward motion and flight the logo induces. It is choreographed to a loop of their existing ad campaign's music.

Tools used were Cinema 4D, After Effects, Soundtrack Pro, and Trapcode's Particularand Shine.

SCREEN CAPTURES