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Flying has gone from fun to frustrating. Many airlines try to emphasize amenities like personal tv screens, or luxurious lounges. For this Luftha… Read More
Flying has gone from fun to frustrating. Many airlines try to emphasize amenities like personal tv screens, or luxurious lounges. For this Lufthansa campaign, I wanted to get back to basics. As a German airline, Lufthansa is stereotypically punctual, and surpasses most of its competition. It may not be sexy, but for many travelers it is essential. I based the design on typical airport signs, which are direct and clear to international travelers. The basic icons tie in with the tagline “Travel that makes sense.” The website layout is also based on airport signs, containing icons and typography that are big and bold. Read Less
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