This was a project to rebrand the entire Florida State Parks system, complete with total rebranding, new marketing strategies, and a final printed style guide. Starting with the logos – I created one "main" logo as a symbol of the State Park system as a whole. Subsequently, each of the 5 regions had a regional logo developed along with their unique stationary branding. Concentrating on the fact that most tourist revenue comes from theme/amusement parks, the marketing strategy for the State Parks system has the viewer picturing themselves within the beauty of the flora and fauna outside of the tourist traps, cemented by "blank white graphics" that are included in photographs. Florida has so much more to offer than just Miami Beach or Disneyworld that it's important for the State Parks system to really highlight all of the activities that could be had here.