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Rebranding of TSA
A re-brand of TSA resulting in a comprehensive branding project designed around the customer facing side of their security. Key brand attributes include peace of mind, clarity, and guardianship. The brand came to life through light and bright imagery to create an approachable brand targeting a wide variety of travelers
Student: Caitlin Workman (website)
Awards: Kansas City, Gold ADDY Award and Best of Award in the Student Category
District 9, Gold ADDY Award
National Student Show
Professor: Jeremy Shellhorn, Design for Change