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Challenge: Increase brand awareness among its target market, generate additional qualified leads, increase new deal flow and grow overall revenue… Read More
Challenge: Increase brand awareness among its target market, generate additional qualified leads, increase new deal flow and grow overall revenue. Solution: Identified a greater target opportunity – a younger, more entrepreneurial customer – and, in turn, evolved the brand’s look, feel and tone of voice to be more aspirational. Results: Through the use of high-impact creative channel expressions, including co-branded partnerships, direct mail, interactive marketing and events, boosted brand appeal and awareness amid a broader set of affluent target constituents and delivered truly qualified sales leads to Flexjet. Read Less
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