I was asked by NZ Trade & Enterprise and the Aviation Industry Cluster to create the name and brand for a new aviation event to be held in New Zealand, and promoted at Osh Kosh in the United States.

I named the event FLAIR, with a sub-brand of Air Innovate for the trade shows, and with a team we created the brand, promotional video, website, brochure, billboards, trade show materials, etc.

My roles: Concepts, Copywriter, Creative Director, Producer, Director, Project Manager.