- Facebook page
- Twitter account
- ActivationsTape applied to shopping bags at store entries, as well as shopping bags handed out at mall doors, as a reminder of the public's consuming habits.
- Flabbergast's April 2012 issue - Rhino horn
Consumers could tag themselves as one of the characters and use the picture as their Facebook profile picture, to raise awareness of rhino poaching. Flabbergast also went out to a few clubs in Potchefstroom where students posed with these masks, to drive social media content.