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Samples of work I have done for Swedish outdoor purveyor Fjällräven.
Over the last decade, Fjällräven has become one of the most respected brands in the outdoor industry. As they've grown and entered new markets, they've needed to better align and implement global campaigns while acknowledging the necessity for local adaptation and individual tailoring of marketing materials.

The uniqueness of G-1000 fabric is a core strength of Fjällräven's clothing and equipment, but awareness in the North American market is relatively low. Through product focused ads and bold outdoor imagery, I was able to educate consumers and strengthen Fjällräven's position, while encouraging appreciation of the outdoors and nature.